TWITTER

Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but those who are unregistered can only read them .THE MAIN famous thing on twitter is its trending system and 140 words limits.
On April 5, 2011, Twitter tested a new homepage and phased out the "Old Twitter". However, a glitch came about after the page was launched, so the previous "retro" homepage was still in use until the issues were resolved; the new homepage was reintroduced on April 20. On December 8, 2011, Twitter overhauled its website once more to feature the "Fly" design, which the service says is easier for new users to follow and promotes advertising. In addition to the Home tab, the Connect and Discover tabs were introduced along with a redesigned profile and timeline of Tweets. The site's layout has been compared to that of Facebook On February 21, 2012, it was announced that Twitter and Yandex agreed to a partnership. Yandex, a Russian search engine, finds value within the partnership due to Twitter's real time news feeds. Twitter's director of business development explained that it is important to have Twitter content where Twitter users go On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it has 140 million users and sees 340 million tweets per day. The number of users is up 40% from their September 2011 number, which was said to have been at 100 million at the time.
In April 2012, Twitter announced that it was opening an office in Detroit, with the aim of working with automotive brands and advertising agencies. Twitter also expanded its office in Dublin On June 5, 2012, a modified logo was unveiled through the company blog, removing the text to showcase the slightly redesigned bird as the sole symbol of Twitter.On October 5, 2012, Twitter acquired a video clip company called Vine that launched in January 2013.Twitter released Vine as a standalone app that allows users to create and share six-second looping video clips on January 24, 2013. Vine videos shared on Twitter are visible directly in users' Twitter feeds.Due to an influx of inappropriate content, it is now rated 17+ in Apple's app store. On December 18, 2012, Twitter announced it had surpassed 200 million monthly active users. Twitter hit 100 million monthly active users in September 2011.
On April 18, 2013, Twitter launched a music app called Twitter Music for the iPhone.On August 28, 2013, Twitter acquired Trendrr,[64] followed by the acquisition of MoPub on September 9, 2013.[65] As of September 2013, the company's data showed that 200 million users send over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices. On June 4, 2014, Twitter announced that it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.[6] On June 19, 2014, Twitter announced that it has reached an undisclosed deal to buy SnappyTV, a service that helps edit and share video from television broadcasts.The company was helping broadcasters and rights holders to share video content both organically across social and via Twitter's Amplify program.In July 2014, Twitter announced that it intends to buy a young company called CardSpring for an undisclosed sum. CardSpring enables retailers to offer online shoppers coupons that they can automatically sync to their credit cards in order to receive discounts when they shop in physical stores.[71]On July 31, 2014, Twitter announced that it has acquired a small password-security startup called Mitro.[On October 29, 2014, Twitter announced a new partnership with IBM. The partnership is intended to help businesses use Twitter data to understand their customers, businesses and other trends.[73

2015 and slow growth

On February 11, 2015, Twitter announced that it had acquired Niche, an ad network for social media stars, founded by Rob Fishman and Darren Lachtman. The acquisition price was reportedly $50 million. On March 13, 2015, Twitter announced its acquisition of Periscope , an app which allows live streaming of video. In April 2015, the Twitter.com desktop homepage changed.However, a glitch came about after the page was launched, so the previous "retro" homepage was still in use until the issues were resolved; the new homepage was reintroduced on April 20., Twitter announced that it has acquired TellApart, a commerce ads tech firm, with $532 million stock. Later in the year it became apparent that growth had slowed, according to Fortune, Business Insider Marketing Land[82and other news websites including Quartz (in 2016).

Initial public offering (IPO)

Twitter's San Francisco, California, headquarters, as seen from a corner on Market Street.
On September 12, 2013, Twitter announced that it had filed papers with the U.S. Securities and Exchange Commission ahead of a planned stock market listing. It revealed its prospectus in an 800-page filing. Twitter planned to raise US$1 billion as the basis for its stock market debut. The IPO filing states that "200,000,000+ monthly active users" access Twitter and "500,000,000+ tweets per day" are posted.In an October 15, 2013 amendment to their SEC S-1 filing, Twitter declared that they would list on the New York Stock Exchange (NYSE), quashing speculation that their stock would trade on the NASDAQ exchange. This decision was widely viewed to be a reaction to the botched initial public offering of Facebook On November 6, 2013, 70 million shares[were priced at US$26 and issued by lead underwriter Goldman
On November 7, 2013, the first day of trading on the NYSE, Twitter shares opened at $26.00 and closed at US$44.90, giving the company a valuation of around US$31 billion. This was $18.90 above the initial offering price and Twitter ended with a market capitalization of $24.46 billion.The paperwork from show of November 7s that among the founders, Williams received a sum of US$2.56 billion and Dorsey received US$1.05 billion, while Costolo's payment was US$345 million. As of December 13, 2013, Twitter had "a market capitalization of $32.76 billion".On February 5, 2014, Twitter published its first results as a public company, showing a net loss of $511 million in the fourth quarter of 2013. On January 5, 2016, CEO Jack Dorsey commented on a report that Twitter planned to expand its character limit to 10,000 (private messages already had the longer limit as of July), requiring users to click to see anything beyond 140 characters. He said while Twitter would "never lose that feeling" of speed, users could do more with the text

 

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